MyCuraJOY
Project Background
MyCuraJOY is a wellness platform that helps families build social-emotional skills through clinician-created content, personalized coaching, games, real-world projects, and rewards.
In this platform, a user starts a quest of their choice to learn the skill and completes it to claim the reward.
Problem
Two core user flows needed improvement: Quest Creation and Quest Completion. I analyzed existing designs and requirements to define the problem statement.
“How might we support and motivate the users to create and complete a quest?”
My Role
- Led ideation workshops
- Created UX concept
- Built iterative prototypes
Client: curaJOY
Duration: Apr-Jun 2023
Stakeholders: CEO, Product Designer, Design Lead
Design Process
Design Considerations
Reduce Clicks to Create a New Quest
Analysis of existing designs revealed an opportunity to streamline quest creation by reducing the number of steps and clicks required, making the process more efficient for users.
Design For Behavior Change
Incorporate gamification principles based on behavioral design to help users progress through increasingly challenging tasks.
Inspiration From Video Games
Adapt gaming interface elements to create an engaging experience for younger users.
Ideation
I created a mood board to visualize some of my ideas and also get feedback from the stakeholders.
To motivate the users, I explored ways to visually represent the user’s progress and celebrate milestones.
I drew inspiration from gamified apps, game interface designs, and generative AI.
Low-Fidelity Prototype
The initial low-fidelity prototype focused on core elements to demonstrate user flow and gather stakeholder feedback. Key features included:
- Progress visualization through stepping stones
- Milestone celebrations
- Supporter selection interface inspired by gaming character screens
High-Fidelity Prototype
Flow I: Creating a New Quest
Users can customize their Quest by selecting
- Quest type and difficulty level based on current skills
- Start date
- Completion rewards
Flow II: Completing the Quest
- Quest completion through regular skill practice and check-ins
- Visual progress tracking showing a seed growing into a flower
- Milestone celebrations to reinforce achievement
- Social support system enabling family and team engagement”
Results
- 45% clicks were reduced to create a new quest.
- Both design flows were approved by the stakeholders for development.
Lessons Learned
- Generative AI can be a powerful tool for ideation/divergent thinking.
- Feedback from others is a critical part of the design process. Not just from the users but from the team members as well.
- To have productive meetings they are best kept focused on an agenda. Communicating the agenda at the start of the meeting and asking clarifying questions helps us get what we want out of a meeting.
- Communicating in simple terms with the stakeholders is an essential skill for a UX designer. It is likely that we may be using the same words and phrases, such as persona, and have different ideas about it.
- There will be disagreements in a team and that’s normal. Not all of my design decisions will be accepted. I have to decide which ones are important ones and need to be stood up for.
